As part of its balanced breeding programme, Aviagen® has a clear objective to deliver continuous progress in sustainable production. Aviagen breeds poultry that produces a smaller environmental footprint while at the same time providing healthy, high-quality broilers and an affordable protein source for the growing global population.

Aviagen’s objective is to increase utilisation efficiency for key inputs such as feed and water by selecting directly on these important traits, along with robustness, health and welfare. Selection for meat yield and quality ensures efficient meat production and that poultry remains the animal protein of choice globally.

As a result of a sustainable breeding programme, Aviagen is able to make a positive impact on the environment. When compared with other meat-producing species, poultry meat production has the least CO2 impact. This has been driven primarily by the feed efficiency of the modern broiler and its ability to convert less feed to meat, but also through improvements in robustness, liveability and breeder performance.

A reduction in resources such as feed leads to land savings, which is particularly important in a world where less land resources are available for agriculture, as well as giving economic advantages.

Aviagen’s interaction with society contributes to developing its sustainable breeding programme even further. Continuous feedback and opinions from key stakeholders and consumer groups have an influence on sustainable breeding now and for the future.