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Marketing Poultry Featured Articles

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Displaying Articles 1-15 in Marketing Poultry
Small-Scale Egg Handling - 3
This is the third and final part of this publication Small Scale Egg Handling by ATTRA, the US National Sustainable Agriculture Information Service. It covers egg storage and distribution, site facilities, egg products, government regulations...
How Eggs Can Win the Store Brand Challenge
At the recent IEC Conference in Canada, Dr Jan-Benedict Steenkamp, the world leading expert on branding and marketing, explained the 'Store Brand Challenge' and offered IEC members valuable advice on how to successfully brand staple categories such as...
Upgrading Hen Housing: Latest Developments in Europe
At the recent International Egg Commission (IEC) meeting in Vancouver, a panel of experts discussed the future of enriched colony systems and other alternatives to conventional cages for laying hens in the EU.
Asian Egg Industry to Benefit from the Global Crisis
Morten Ernst, sales director for Sanovo Egg Group, explained the continuing strong growth of the egg industry in Asia and its potential to delegates at the recent International Egg Commission meeting. Terry Evans reports for ThePoultrySite.
A Guide to On-Farm Processing for Organic Producers: Table Eggs
The Kerr Center has published a new book Farm Made: A Guide to On-Farm Processing for Organic Producers, which offers advice on four example enterprises, one of which is table eggs. The chapter is written by Anne Fanatico and George Kuepper.
New Opportunities for Small Flock Poultry Producers
Casey Ritz, Extension Poultry Scientist at the University of Georgia explains how small-scale producers can target or customise their production and marketing to capitalise on growing consumer trends in the July issue of the University's Poultry ...
Global Consumer and Food Trends
Consumers are trading down and food styles are changing. Ken Dowling explained these trends to delegates at the International Egg Commission (IEC) London Meeting 2009.
Demand Trends in Today's Economy
In the wake of the international economic downturn, a new trend has emerged - 'Frugality chic'. The impacts for the egg industry were explored consumer analyst, Richard Lewis, at the International Egg Commission (IEC) London Meeting earlier this year....
Future Demands for Supplying Food Retailers
Delegates to the IEC London Meeting 2009 heard from one of the most successful restaurant chains in the world, McDonald's. Dean McKenna highlighted that the key to successful retail is providing the product that the consumer wants.
Guerilla Marketing on a Small Budget
James Averdieck, owner and founder of dessert company, GÜ, described how to create a successful national brand from scratch at the International Egg Commission's 2009 London Conference. As a key customer of the egg industry, he offered tips to the audience...
Implications of the Cage Ban in California
At the IEC London Conference held in March, Gene Gregory, President of United Egg Producers (UEP) in the USA, spoke passionately about the consequences of banning cages in California. He discussed with delegates how this decision has affected the local...
Soil Association Publishes Organic Market Report
The Soil Association has just published its Organic Market Report 2009. The highlights for the poultry industry have been selected by Jackie Linden, editor of ThePoultrySite. Last year, sales of organic food in the UK increased by 1.7 per cent...
Carcass and Meat Quality of Organic Broilers
Organic production system seems to be a good alternative method, due to good quality carcass and meat. However, a higher level of TBA-RS in the muscle was found than for indoor-reared broilers, according to this summary from the Leopold Center for Sustainable...
Production Systems and Fatty Acid Composition of Chicken Breast
In this study summarised by the Leopold Center for Sustainable Agriculture at Iowa State University, organic products were significantly different and less nutritionally desirable in lipid composition than the two standard chickens. Dietary supplementation...
Organic Poultry Production in the US: Record-Keeping and Economics
Organic Poultry Production in the United States was published by ATTRA in 2008. It discusses organic husbandry including living conditions, health, genetics and origin, feed and processing as specified under the livestock requirements of the...
 
 
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