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Aviagen Launches Newly Designed Web Site

 New site features responsive design, regionalized content and visual appeal

March 22, 2017 – HUNTSVILLE, Ala. – Aviagen®, world’s leading primary poultry breeder, invites customers to navigate its newly designed web site, which is now live at www.aviagen.com. The company’s new web presence features a mobile-friendly format, as well as more intuitive navigation designed with ease-of-use for customers in mind. Other distinguishing elements of the new site include content tailored to specific regions and an inviting “look and feel.”

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Users enjoy the same high-quality photography and crisp, modern design,
whether accessing the site from a desktop or hand-held device

Responsive design

With its new responsive design, the site intuitively adapts to the user’s device type so content readily conforms to any screen.

“This means our customers can now access our comprehensive library of production management advice and information from any location – whether in the office, on the farm or in the hatchery,” says Aviagen’s Global Marketing Director Marla Robinson.

This feature is a direct response to customer feedback, as well as the regular reporting and analysis of web site visitors conducted by McComm Group for Aviagen, which concluded that mobile use by Aviagen web site visitors rose from almost 7 percent in 2012 to nearly 30 percent in 2016.
This analysis is consistent with global internet usage statistics. In November 2016, independent web analytics company StatCounter reported that internet usage by mobile and tablet devices exceeded desktop access for the first time ever.

Information with a global reach and local touch

Consistent with the company’s global reach, local touch business philosophy, regional access is now more convenient and the breadth of available languages has been expanded on the new site. Regionalized information is available for Europe, Asia Pacific, North and Latin America, as well as Turkey, the Middle East and Africa. Customers in those regions will be able to access, not only management advice targeted to products offered in these areas, but also local Aviagen news and events. Content will be presented in 16 world languages.

Easier navigation through Aviagen’s vast Resource Center

Aviagen’s comprehensive online Resource Center now includes nearly 600 documents filled with critical customer information such as handbooks, performance objectives, how-to documents, nutrition specifications, posters, tools and videos. The Resource Center includes a growing library of material translated into languages native to each region of the world. A new powerful search engine gives users accelerated access to these useful management tools.

Recommendation for optimum performance

For optimum performance, Aviagen recommends clearing internet browsing history to ensure that users are directed to the opening page upon their first visit to the new site. They will then have the opportunity to choose a local region and language.

Aviagen welcomes customers, visitors to new site

“With the robust features and tools of the new site, accessing Aviagen’s wealth of knowledge and best practices has become a faster, easier and more enjoyable experience. We’re pleased to be able to share the new site with our valued customers and other welcome visitors,” concludes Robinson.

About Aviagen

Since 1923, Aviagen® has established itself as the world's leading poultry breeding company, developing pedigree lines for the production of commercial broiler chickens under the Arbor Acres®, Indian River®, and Ross® brand names. The Rowan Range® and Specialty Males® are specialty breeding stock from Aviagen that offer greater flexibility for customers to meet specific or niche market requirements. The company is based in Huntsville, Alabama, USA with a number of wholly-owned operations across the United Kingdom, Europe, Turkey, Latin America, India, Australia, New Zealand, and the U.S., and joint ventures in Asia. Aviagen employs more than 3,900 people and has a distribution network serving customers in more than 100 countries.

For further information, please visit www.aviagen.com.

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