To produce and evolve animals that can provide quality products and overcome outmoded ideas of scale or intensive production is the basic task of the breeder. We must reply to present day imperatives (environment, well-being, traceability...) while supplying the agro foods industry and consumers with the poultry that answers theirs needs and satisfies their ethical standards.
Thus, upstream of production, starting from egg or chick, we must always begin from a few individuals to create a population that will ensure the future. Breeding shapes life, permitting evolution and amelioration of animal species.