converting website visitors - news, features, articles and disease information for the poultry industry

Sustainability Novus International Novus International
Novus International - Xamacol

Carotenoids –pigments found in plants – provide several health benefits including increased antioxidant effect, heightened immune and reproductive function and cardiovascular protection when included as part of the animal diet. Additionally, carotenoids positively impact consumer perception by enhancing the color of certain foods.

There are over 600 known carotenoids classified as either xanthophylls or carotenes. Carotenes are responsible for orange hues, but not all of the yellow colors in plants. Capsanthin is a carotene that is found organically in paprika and red pepper. All animals need carotenoids, but since they cannot produce these naturally-occurring nutrients, they must obtain them through their diet. The challenge lies in providing livestock with a consistent and optimal level. Novus carotenoid solutions ensure animals receive the right amount for maximum health and production benefits.

Based on natural capsanthin, extracted from paprika fruits (Capsicum annuum), XAROCOL® is a red feed premixture that delivers consistent and uniform color for egg yolks and broiler skin. When used in combination with yellow carotenoids, XAROCOL® delivers the desired level of red coloring as well as efficient absorption, optimal dispersability and stability in final feed.

Product features:

  • Homogeneous particle size providing top bioavailability
  • Free-flowing characteristics
  • Easy handling and application
  • Produced in line with the Novus Quality Management System
  • 98 percent saponifcation level guaranteed
  • Safe long-term storage
Learn more


Novus International - LinkedIn Novus International - Facebook Novus International - Twitter Novus International - YouTube Novus International - Flickr


20 Research Park Drive
Saint Charles
Missouri, 63304 USA

Phone: +1 (314) 576 - 8886
US toll free: +1 (888) 906 - 6887
Fax: +1 (314) 576 - 2148

Our Sponsors


Seasonal Picks

Animal Welfare Science, Husbandry and Ethics: The Evolving Story of Our Relationship with Farm Animals