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ThePoultrySite Newsletter - 28 July 2011

ThePoultrySite Weekly Newsletter
Thursday 28th July 2011
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Welcome to this week's newsletter

Editorial – Communication & Openness with Consumers is Vital

Two of the leading poultry industry organisations in the US have jointly responded to a report published earlier this week by the Pew Charitable Trust, demonstrating broiler companies' commitment to meeting and exceeding environmental regulations over litter disposal.

In a statement in response to Pew's report on the poultry industry's role in the environmental conditions in the Chesapeake Bay region in particular, the National Chicken Council and the US Poultry & Egg Association (USPoultry) stated:

"America's broiler chicken companies and the 30,000 farm families that grow broiler chickens are committed to the responsible production of food that is safe, affordable and abundant for consumers in the United States and around the world. In contrast to Pew Charitable Trust's well-known antipathy towards poultry farmers, the industry is more diligent and innovative than ever in pursuing environmental improvements. The fact that Pew seems to be unaware of the scope of environmental progress underway in the poultry community is evidence that this report is little more than a cheap shot at a responsible business."

The statement goes on to support the broiler industry on several of the particular accusations made in the Pew report.

There are many misconceptions about the poultry industry among the general public, as we know, so one of the organisations already mentioned – USPoultry – deserves credit for releasing a new video to demystify chicken and turkey production for consumers.

The video takes a behind-the-scenes look at hatcheries and poultry farms, showing sanitation practices, vaccination, feeding, litter management and the safeguarding of natural resources, as well as addressing some of those frequently asked questions, such as the feeding of hormones – which are never used, of course.

The 12-minute video is available to view on YouTube [click here].

Recently, we reported an advertising campaign by Australian chicken company, Steggles, and a follow-up article in a leading national newspaper, aimed at getting the messages across about no cages and no hormones being used in broiler production. Judging from some of the material in the blogosphere that followed, there is still some way to go.

In India, welfare groups are lobbying for a ban on modern farming methods. Humane Society International and the Animal Welfare Board of India have asked the Commerce Minister to prohibit foreign direct investment that introduces intensive farming systems. Whilst animal welfare is undoubtedly an important issue, some may feel that the proper nutrition of a large and generally poor human population should be a higher priority.

Every opportunity should be taken to show the contribution poultry farming can make to feeding a growing human population with limited global resources.

Jackie Linden

ThePoultrySite Book Focus

Poultry for Anyone Poultry for Anyone
Victoria Roberts describes 44 breeds of chicken, including bantams, giving plumage colours, history, characteristics, special requirements, and utility.
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Free-range Poultry - 3rd Edition Free-range Poultry - 3rd Edition
A practical and comprehensive guide to free- range poultry-keeping, whether commercial or small scale.

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* This Week's Feature Articles

We have 6 new features this week:

Growth Performance & Energy Utilisation of Broiler Chickens on Triticale-Based Diets
Most of the triticale cultivars tested were similar to maize and superior to wheat, even without microbial enzyme supplementation, according to A.P. Widodo, J.V. Nolan and P.A. Iji of the University of New England in their paper to the 2011 Australian Poultry Science Symposium.
Evolution: Economic and Agriculture Development in Sub-Saharan Africa
The five most important policy categories for economic development in sub-Saharan Africa are identified in this report by Dr Giovanni Gasperoni and Tricia Beal of Novus International. They focus particularly on empowering agriculture best practices and adaptation for rain-fed agriculture and climate change.
Factors Associated with Carcass Contamination by Campylobacter at Slaughterhouse in Caecal-Carrier Broilers
More uniform bodyweights and good health control contributed to a reduction of the contamination of the broiler carcasses in Campylobacter-carrier batches, according to new research from France.
Influence of Antimicrobial Feed Additives on Broiler Commensal Post-Hatch Gut Microbiota Development and Performance
Gut microbiota were affected by age, gut section and antimicrobial treatment but these differences did not affect broiler performance, according to Torok and co-authors. The antibiotics reduced the differences in ileal bacterial communities between individual birds.
Different Linkages in Long and Short Regions of the Genomes of Duck Enteritis Virus Clone-03 and VAC Strains
The two types of the virus were found to be different, and duck enteritis virus (DEV) should be a separate member of the sub-family, Alphaherpesvirinae, according to new research from Harbin Veterinary Research Institute in China.
UK Poultry and Poultry Meat Statistics - July 2011
By Defra. This monthly publication combines the UK Hatcheries Survey and Poultry Slaughterhouse Survey results together with other Defra statistics, and trade data. It includes data to June 2011.
Intestinal Health
* Company News

Management School Celebrates 48 Years
US - The Aviagen Production Management School recently celebrates 48 years since its inception with the largest class yet.
Inaugural Indian River Asia Assoc Meeting in Shanghai
CHINA - Aviagen recently welcomed customers from across Asia to their inaugural Indian River Asia Association (IRAA) meeting in Shanghai.
Merck Launches New Coccivac for Breeders & Layers
US - Merck Animal Health has introduced Coccivac-D2 for broiler breeders and commercial layers in the US.
Philip Dye to Head India Office
INDIA - Big Dutchman is pleased to announce the appointment of Philip Dye as Managing Director of its representative office in India.
Meriden Animal Health Now Offers Fusion MBX
UK - Meriden Animal Health is delighted to announce that Meri-Bond Xtra has been included in the Fusion Feed Safety Range and is now Fusion MBX.
* Global Poultry Industry News


 » Ghana's Farming Needs Investment, Says Official

   United States

 » Ready-to-Eat Chicken Products Voluntarily Recalled
 » AMI Unhappy at Proposed Labelling Requirements
 » USDA Chicken and Eggs Report - July 2011
 » FSIS Proposes Rule on Labelling Meat with Solutions
 » RTC Weight Up Five Per Cent from Last Year
 » Inaction on FTAs Hits Agrifood Industry
 » Higher Egg Prices Boost Cal-Maine's Results
 » NCSU Studies Epigenetics of Heat Tolerance
 » Recall Extended on Ready-to-Eat Chicken Products
 » Harim USA Looks Set to Acquire Allen's Assets
 » Broiler Industry Litter Management Targeted
 » Weekly US Broiler Hatchery Report
 » Broiler Industry Refutes Pew's Criticism
 » Video Demystifies Chicken and Turkey Production

Only from Big Dutchman
   Viet Nam

 » Poultry Killer Disease Remains a Mystery
 » Consumers Swap from Pork to Chicken


 » Marubeni and DOFICO Sign Agreement over Feed

   United Kingdom

 » BEIC Warns of Salmonella in Spanish Eggs
 » NFU Lobbied EC over Organic Feed Regs
 » Electronic Tendering for Campylobacter Study
 » Good Welfare Costs Less than a Box of Chocolates
 » Ministers Meet with Farming Unions
 » Borriello to Head VMD

   Korea, South

 » Korea Phases Out Antibiotic Use in Feed

   European Union

 » Implementation of Animal Welfare Directives in the EU


 » MHP's Chicken Sales up Eight Per Cent for Half-Year
 » First Fast-Food Restaurant from MHP

Novus International

 » Govt Considers Antibiotic Imports

   Russian Federation

 » Russia Cuts Pig and Poultry Imports for 2012


 » Chicken Prices 30 Per Cent Higher Since June
 » International Poultry Meetings in 2012


 » International Egg and Poultry Review: Mexico


 » Minister Re-opens Welfare Scheme


 » DSM & Nutreco Consider Feed Firm Acquisition
 » Nutreco Records Half-Year Revenue up 14%


 » Current State of Turkey Industry Documented


 » Centre Encourages Local Poultry Production


 » New Method May Extend Use of Feed Probiotics
 » New Case of Low-Path Bird Flu Reported


 » Welfare Groups Want Modern Farming Banned

That's all for this week!

Events / Promotions
Global Poultry Trends 2010
Intestinal Health
Aviana 2011 - International Expo For Poultry and Livestock
XXII Latin American Poultry Congress
Biomin - Mycotoxins
WVPA - Cancun, Mexico 2011
WVPA - Cancun, Mexico 2011
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Poultry industry showcase
Novartis Animal Health
The Difference is in the Delivery

Petersime - Incubator Innovator
Hatchery automation systems

Cevac Transume IBD
Animal Science Products, Inc.

Biomin - The Natural Way
LIMA - Quality in Meat-bone Separation
Cobb - Feed Costs!
Orego-Stim for Poultry from Meriden Animal Health
DSM Vitamin News
Evonik - AMINODat? 4.0, the most comprehensive amino acid database in the world
Merck Animal Health - It's a New Day for Animal Health

Dutrion Chlorine Dioxide

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