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ThePoultrySite Newsletter - 10th January 2005's Weekly Poultry Industry Newsletter's Weekly Poultry Industry Newsletter
Monday 10th January 2005
Schering-Plough Animal Health     Intervet Supporting us, helping
keep you updated for FREE
Merial     DuPont Animal Health Solutions
Hy-Line     Vencomatic kindly support     Cumberland
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Welcome to 2005, and this week's newsletter.

As we commence a new year the team at would like to take the opportunity to wish all our global readers every success for 2005 and to thank our growing list of Sponsors, Partners and Advertisers who enable us to continue to provide this free-to-access information service.

During 2004 our visitor readership has increased to some 80,000 per month - up 116%* - from over 110 countries around the world and is rapidly becoming recognised as the leading global reference point for all those involved with poultry at all levels of investment or interest. Overview


Our Main Sponsors now represent some of the world's leading companies in their field and are to be particularly thanked for their support:

Intervet kindly support

Intervet, part of Akzo Nobel, was founded in 1969 and developed into a modern animal health company with a strong focus on the market and its customers. Historically Intervet's focus was mainly on vaccines where the company held a global leadership position. Their portfolio has now grown to include biologicals, anti-infectives, antiparasitics, feed additives, endocrine products for fertility management and a large range of specialised pharmaceutical products for a variety of diseases and performance indications.
Intervet is based in Boxmeer, Netherlands.

Schering-Plough Animal Health kindly sponsor

Since 1921, Schering Plough Animal Health has been dedicated to developing, perfecting and introducing the most innovative and effective products for all aspects of the poultry producing industry. The development of vaccines for diseases such as bordetella, E. coli, fowl cholera and reovirus, as well as the discovery of new and more effective antibiotics to control chick mortality have been at the center of our efforts for many years.
     Of course, our dedication to research is second only to our commitment to the customer. That is why we will continue to serve as a global, research-based company engaged in the discovery, development and manufacturing of animal health solutions.
SPAH joined as a site sponsor in 2003 and are headquartered in New Jersey, U.S.A.

Dupont Animal Health Solutions (DAHS) kindly support

Dupont Animal Health Solutions, was formed in 2004 following Dupont's strategic acquisition of the animal health assets of leading biosecurity companies Antec International and BioSentry. Antec International was a founding Sponsor of our site.
The company focuses its efforts on three main areas:
1. offering a wider global reach in biosecurity provision and personalized customer service
2. Innovation to further enhance productivity and profitability
3. local service commitment especially in technical support
Dupont Animal Health Solutions business is managed in four key global locations - Sudbury U.K., Atlanta U.S.A., Sao Paolo Brazil and Taipei Taiwan under the global business leadership of Yves Kirpach.

Merial kindly sponsor

Merial is the world's leading and most successful animal health company producing a wide range of pharmaceuticals and vaccines to keep livestock and pets healthy and productive. An innovation-driven leader, Merial has the largest research & development investment in the animal health industry with seventeen research and development centres around the world.
     Headquartered in Lyon, France, with operations based in the US, France, Latin America and Asia, Merial employs approximately 6,500 people, operates in more than 150 countries and generates sales in excess of 1.7 billion Euros.
Merial is jointly owned by Merck & Co., Inc. and Aventis S.A.

Vencomatic kindly support

Vencomatic BV was founded in 1983 and is based in Eersel, The Netherlands and has established itself as an innovator in the poultry sector.
     From its own line of products the Vencomatic group offers a complete product package. In addition to the well known line of products, nests, slats, and egg transport systems, Vencomatic offers several aviary systems for layers, as well as the Veranda colony system for broiler breeders and the VBS multi-tier broiler system.
     As a result of years of co-operation, Vencomatic has established a presence in more than 45 countries with more than 70 experienced distributors.

Cumberland kindly sponsor

Cumberland Cumberland is a division of The GSI Group Inc. and joined the site in 2004. Cumberland offer a complete range of poultry production equipment - including feeders and drinkers, ventilation and heating equipment, feed storage and delivery to producers around the world.
Cumberland are based in Assumption, Illinois, U.S.A.

Hy-line kindly sponsor

Hy-line International has remained the leader in the layer breeding industry by expanding the frontiers of genetics and producing the world's best stock for over 60 years.
     Hy-Line International's dedication to genetic excellence over this period has produced revolutionary breakthroughs in the science of poultry breeding that have not only benefited the worldwide egg production industry, but in so doing have helped to feed the earth's burgeoning human population.

In addition we also wish to recognise and thank our site Partners and Advertisers who continue to provide valuable support and make their technical knowledge, services and products known to our site readers.

Visitor Numbers

Visitor and usage statistics for ThePoultrySite have been well above expectations and went from strength to strength as the year developed. Throughout 2004 the site had just short of 1 million visitor sessions, and over 3 million page impressions. Over 44,000 people connected to the site on a regular basis.

* Comparing the visitor number for last quarter of 2003 and the similar period of 2004, ThePoultrySite visitor numbers increased by 116%.

* Brief News Overview (link to ALL this weeks news)

Malaysia declared itself free of bird flu last Thursday, but another death prompted Vietnam to step up its fight against the virus that has killed 34 people across Asia and ravaged the region's poultry industry. Vietnam may face fresh outbreaks of the deadly H5N1 bird flu virus next month as poultry is transported around the country ahead of the Lunar New Year celebrations in February, the World Health Organisation said.

In Thailand, stiff competition is expected among poultry processors in the domestic market in 2005 and producers are eyeing increased domestic sales to offset the shortage of export markets for raw meat due to the re-emergence of bird flu last year, reports eFeedLink.

South Korea confirmed a mild strain of Avian Influenza at a duck farm on Thursday 23rd December, and promptly slaughtered 9000 ducks in a bid to prevent the virus from spreading, which seems to have been successful. Following news of the discovery, Japan imposed an import ban on South korean chicken.

During the 2003 Netherlands Bird flu outbreak, an investigation shows that person-to-person spread was vastly more efficient than ever before seen with bird flu as nearly 60% of infected poultry workers' household contacts showed signs of infection.

In India, the poultry sector posted fresh gains this week amidst surge in demand for both layer eggs and broilers, partly attributed to the recent tidal wave disaster.

In the US, Texas Animal Health Commission has begun enrolling livestock facility owners in its Premises Identification Program, the first step in a plan that will eventually see almost all U.S. livestock registered in a national system, which is projected to be in place nationally by 2008 and will make it possible to trace animals within 48 hours for disease investigations and outbreaks.

A transatlantic trade war could be on the cards after it emerged that the US has suspended meat imports from France after US inspectors said the plants were no longer observing American safety regulations. The French agriculture ministry dismissed the American concerns but sent a high-level team to Washington to discuss the measures needed to come in line with US food safety legislation.

Scientists have recently deciphered the chicken genome and hope to use it to learn more about bird flu amongst other things, according to Nature. The genome should also help agricultural scientists track down genes for commercially desirable traits.

McDonald's Corp. may require its processors to use a method for slaughtering poultry that animal rights groups say is more humane. The fast-food giant said it is studying the possibility of "controlled atmosphere killing," in which chickens are killed by replacing oxygen in the air they breathe with an inert gas, such as nitrogen or argon.

* Feature Articles Overview (link to features listings)

In this regular newsletter section we aim to provide a brief overview of the new Feature articles that have been added to the site over the past week.

We have 2 new features this week

Small Flock Series: Incubation of Poultry
By Jesse J. Lyons, Department of Animal Sciences, Missouri State University - Hatching eggs - watching an egg turn into a baby chick — is a learning experience for students of all ages as well as a practical way for you to start a small poultry flock. The incubation process is relatively simple, though it may not seem so at first, once you learn the procedures and techniques involved.

UK Poultry and Poultrymeat Statistics - December 2004
By Defra - This monthly publication combines information from the UK Hatcheries Survey and Poultry Slaughterhouse Survey results together with other Defra statistics, and trade data, pulling all ‘official’ poultry statistics in one publication.

Poultry Outlook Report - December 2004
By U.S.D.A., Economic Research Service - This article is an extract from the December 2004: Livestock, Dairy and Poultry Outlook Report, highlighting Global Poultry Industry data. The report indicates that the increase in broiler production in 2005 is expected to slow to about 3 percent, down from the 4 percent increase expected this year.

That's all for this week, back to our usual newsletter format next week.

Ed. newsletter is mailed on a weekly basis to over 4000 addresses. In the last quarter of 2004 the site received an average of just under 70,000 visitors a month. The site has over 2,000 registered users. For more information on the marketing opportunities associated with email:
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