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ThePoultrySite Newsletter - 11 December 2014

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ThePoultrySite
Thursday 11th December 2014.
Jackie Linden - ThePoultrySite Senior Editor

Jackie Linden
Senior Editor


Cobb

Ceva

Aviagen

Zoetis

Big Dutchman

Novus International

MSD Animal Health

Can the Poultry Industry Meet Everyone's Demands?

We all want to do the Right Thing, of course, but how should the poultry industry react when ever more challenging demands from consumers will have predictable adverse consequences elsewhere?

How do we balance the challenges of feeding a growing global human population with those of consumers, who would prefer food to be produced as they believe it was 10, 50 or 100 years ago?

A recent example is an announcement from a coalition of school districts in the United States, which has undertaken to raise the standards of the chicken it purchases for school meals "above and beyond the quality of the chicken we normally purchase at local supermarkets".

The move, by the Urban School Food Alliance, has the stated aim to show that "school food directors across the country truly care about the health and wellness of students". It is a praiseworthy goal.

But dig into the details and one sees that the Alliance is calling for its suppliers to provide chicken reared under the following conditions: no animal by-products in the feed; raised on an all-vegetarian diet; humanely raised as outlined in the National Chicken Council Animal Welfare Guidelines – and no antibiotics ever.

The demands of this group cannot easily be overlooked, providing, as it does, almost three million meals daily in cities including New York, Los Angeles, Chicago, Miami-Dade, Dallas and Orlando.

The poultry industry body, the National Chicken Council (NCC) has responded, saying it shares the goal of providing school children with food that is healthy, safe and affordable.

But its spokesperson adds: "We support consumer and student choice but we strongly caution against food trends that are not fully supported by science, will introduce higher costs into the food system, and offer no benefit to public health.”

NCC states that antibiotics are needed to treat sick animals and people, that resistance is a serious issue and that antibiotics for growth promotion are being phased out.

It adds that "antibiotic-free" is a misleading statement; all chicken meat is "antibiotic-free".

Surely those decent folks in the Urban School Food Alliance would not want chickens to suffer and possibly die for the want of legal veterinary intervention?

We still have a lot of work to do to enlighten the public on how their food is produced.

On news of avian flu this week, it has been confirmed that the highly pathogenic H5N2 variant of the bird flu virus has affected five poultry farms in British Columbia, Canada, while a fourth duck flock has been hit by the high-path H5N1 virus in the Indian state of Kerala. Three more human cases of H7N9 influenza have been reported in China.





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This Week's Articles and Analysis

Water Quality and Quantity Influence Flock Performance
Broilers today drink more water than they did 10 to 20 years ago but problems can be avoided by ensuring the birds receive good quality water, monitoring daily water intake and implementing a sound water line cleaning and maintenance programme, according to Professor Tom Tabler of Mississippi State University and co-authors in 'MSU Cares'.

Intestinal Events and Nutritional Dynamics Predispose Clostridium Perfringens Virulence in Broilers
The changes occurring in the chicken gut that can lead to a build-up of the pathogen causing necrotic enteritis are outlined by an Auburn University professor, who adds that feed enzyme supplementation can help to create an environment in which the bacteria cannot easily proliferate.

New Investigations into Poultry Meat Quality Issue
The chicken breast meat quality defect known as white striping has been found to affect around half of the samples tested in Brazil and Italy from broiler flocks reared to 42 days and heavier weights, with bird gender and strain affecting both the incidence and severity of the condition.

Effects of Cassava Substitute for Maize on Performance and Egg Quality of Laying Hens
Research in Japan reveals that up to 40 per cent of maize could be replaced with cassava meal in layer diets without adversely impacting layer performance or egg quality.

Management Requirements for Waterfowl
Advice from Phillip J. Clauer, Poultry Extension Specialist in the Animal and Poultry Sciences group with Virginia Cooperative Extension, on the care of small flocks of ducks and geese.

Company News

Blossoming Relationships at the Heart of Aviagen’s Annual RMEAA Meeting
JAPAN - Osaka, Japan proved a fitting location for Aviagen® Grand Parent (GP) customers in Turkey, the Middle East and Africa to come together recently at the annual Ross® Middle East and Africa Association Meeting (RMEAA).
Worker Safety Education Programme Offered at 2015 IPPE
US - US Poultry & Egg Association (USPOULTRY) is a hosting a 'Worker Safety Considerations: Equipment Design, Installation & Operation' workshop at the 2015 International Production & Processing Expo (IPPE).
Protease Enzymes Make Lower-Cost Sorghum Viable in Animal Feed
US - "Could sorghum be the feed ingredient that helps optimise producers’ bottom-lines?" asks Novus International.
Novus International Announces Intent to Expand ALIMET Capacity
US - Novus International, Inc. has announced its intention to expand its ALIMET® feed supplement manufacturing capacity in the United States Gulf Coast region to support growing customer base.
First X-Treck in Belgium
BELGIUM - Herman and Brent Wouters of Sint-Lenaarts are the first in their country to start working with Vencomatic's X-Treck.
Smart from the Outset: Poultry Pioneer in Namibia
NAMIBIA - Recently established poultry integrator, Namib Poultry, is achieving good results, with the help of incubators and advice from Pas Reform.
International Rendering Symposium Returns to 2015 IPPE
US - The International Rendering Symposium is returning to the 2015 International Production & Processing Expo (IPPE).
Market Presence, Growth Highlighted at Indian River Asia Meeting
THAILAND - Indian River customers arrived in Phuket to participate in the 5th Association Meeting and to recognise the tremendous market growth the product has experienced since a decision was taken to invest in the brand several years ago.
AB Vista Appoints New Regional Technical Manager
MIDDLE EAST & AFRICA - Following sustained growth in the Middle East and North Africa, AB Vista has appointed poultry nutrition and feed specialist Mohamed Habboul as its new Regional Technical Manager in the area.
Too Busy for Sustainability?
US - If you think you are too busy to address sustainability in your business, you should think again, says Zoetis.
Implications of US-EU Free Trade Negotiations to be Discussed at IPPE
US - Implications of US–EU free trade negotiations on animal agriculture are set to be discussed at the 2015 International Production & Processing Expo (IPPE).
New Aviagen Broiler Nutrition Specifications
US - Aviagen® has released new broiler nutrition specifications for its Arbor Acres®, Indian River® and Ross® breeds.
Zoetis to Participate in Animal Health Summit
US - Zoetis Inc. will participate in the Bank of America Merrill Lynch Animal & Dental Health Summit on Thursday 11 December in Boston, Massachusetts.
Market Reports

USDA International Egg and Poultry December 2014
USDA Broiler Hatchery December 2014
USDA WASDE December 2014
China Wholesale Prices 10 December 2014
China Wholesale Prices 5 December 2014

Global Poultry Industry News

   Australia

Chicken Food Safety
Australian Farm Output Forecast Down for Next Year

   Canada

Bird Flu in British Columbia
Details Emerge of Canada's Latest Avian Flu Outbreaks
All Albertan Farms Should Respond to Bird Flu
Bird Flu Control Zone Set up in Canada; Seven Countries Ban Imports
Canada Continues Avian Flu Investigation
Highly Pathogenic H5N2 Bird Flu Virus Confirmed in Canada's Fraser Valley

   United States

No AGOA for South Africa if Dumping Issue Persists
Welfare Campaigners Urge Cage-free Eggs Sales in California
US Industry Responds to Demand for No Antibiotics in School Chicken Meals
CME: Strong Poultry Demand in US
Chicken Welfare Video Leaves Unanswered Questions
False Representation of Health and Welfare of Broilers

   Global

Changes to US M-COOL Expected Before Canada and Mexico Retaliate
World Trade Negotiators Set New Deadlines for Agricultural Talks
BIRD FLU: Canada on Bird Flu Alert; H5N1 Confirmed in Fourth Indian Duck Flock
Spain and Germany Join AgriCord
FAO Food Price Index Broadly Stable

   Belgium

Belgium Carries out Avian Flu Checks

   Germany

Outbreaks of Bird Flu in Germany Confirmed

   Russian Federation

Russia Places Restriction on US Poultry Imports

   India

High-path Avian Flu Confirmed in Fourth Duck Flock in Kerala
Bird Flu Sanctions Crippling Kerala Poultry Farmers

   Austria

Turkey Welfare Label Denied by Austrian Health Department

   United Kingdom

Six Awards for Kent Turkey Producer
Call for Research to Improve Welfare of Farm Animals
Award for Moy Park Breeders Hatcheries Manager
Poultry Council Calls on Government to Help Deliver Long Term Success

   Poland

Polish Poultry Processor Konspol Builds Indonesian Plant

   France

Rescue Plan for Tilly Sabco Poultry Plant

   Turkey

5th Global Feed & Food Congress Launched, Registration Open

   Brazil

Export Collapse Hurts Sao Paulo Broiler Price

   Netherlands

Two Outbreaks of Bird Flu Confirmed in the Netherlands
Nutreco Recommends Takeover Bid

   China

China Extends Tax Breaks for Farmers to Boost Agriculture

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