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ThePoultrySite Newsletter - 4 August 2016

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Thursday 4th August 2016.
Alice Mitchell - ThePoultrySite Editor

Alice Mitchell



Novus International

Georgia Poultry

Big Dutchman



MSD Animal Health



Zero Antibiotics Chicken Labelled a Marketing Gimmick

One of the US's largest chicken producers, Sanderson Farms, has said its new advertising campaign aims to expose what it calls marketing gimmicks designed to mislead consumers and sell products at a higher price.

In recent months a number of companies have vowed only to use chicken raised without antibiotics in their products in future, and chicken companies have launched new 'zero antibiotics' products to cater for the demand created by rising consumer awareness of the global drug resistance problem.

CEO of Sanderson Farms Joe F. Sanderson Jr said: "Some in the industry, by way of their labels and advertising efforts, have misled consumers to believe that only their chicken is raised cage free and is free of antibiotics and added hormones.

"The fact is that regulations require all chicken made available for purchase be free of antibiotic residues and the use of added hormones has been illegal since the 1950s.” – Click here to read more.

Meanwhile, McDonald’s USA announced this week that it has met its commitment to reduce use of antibiotics in its poultry supply chain.

The pledge was that antibiotics important to human medicine would not be used by its chicken suppliers by March 2017, but the company said the change had been put into place months early thanks to collaborative efforts with farmers.

However, suppliers for McDonald’s USA are still using ionophores, a class of antibiotics that are not prescribed to people and help fight coccidiosis in poultry - read more.

Eimeria prevention

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This Week's Articles and Analysis

Fowl Pox in Layers: An Overview
Fowl pox is a common and economically important disease of layers, causing drops in egg production and increased mortality.

Interview: Why is Eimeria Prevention Important in Your Flock?
Eimeria is a genus of parasites that infect chickens and cause coccidiosis, an extremely important disease affecting profitability for poultry producers.

Company News

Project Horizon Helps Producers Transition to Antibiotic Free Production
ANALYSIS - Novus International launches Project Horizon, a commitment to helping producers navigate through the transition to antibiotic-free production.
Nutriad Targeting Growth in Indonesia
INDONESIA - Indolivestock, which is one of the largest livestock tradeshows in the region, was held in Jakarta from 27-29 July 2016. For the first time species specific elements were incorporated; Indo Fisheries 2016 and Indo Dairy 2016.
Cobb Supports Special Olympics Arkansas for 15th Year Running
US - Over 200 athletes gathered at John Brown University at Siloam Springs to train for the annual week-long Special Olympics Arkansas Sports Camp where Cobb-Vantress hosted its 15th dinner for all athletes and coaches.
Endotoxins and Their Negative Impact on Poultry
GLOBAL - Endotoxins, present everywhere in a broiler?s environment, pose a genuine threat that can impair immune system and performance. A multi-strategy (myco)toxin risk management solution can counteract both endotoxins and mycotoxins.
Managing Ionophores and Broiler Diets for Best Performance
GLOBAL - Carla Price, PhD, a consulting poultry nutritionist based in Mississippi, says that for best results, producers need to consider differences in ionophores when formulating poultry feeds.
Merial Appoints Julien Gros as Head of Avian, Asia Region
GLOBAL - Merial, the animal health division of Sanofi, announced the appointment of Julien Gros to the position of Head of Avian, Asia Region. He will be based in Singapore.
Poultry Disease Specialists from More than 25 Countries Set to Gather for AAAP Conference
US - Poultry veterinarians and disease specialists from more than 25 countries will gather in San Antonio, Texas, Aug. 5-9 for the 59th annual conference of the American Association of Avian Pathologists.
Aviagen Hosts 53rd Annual Production Management School
US - On Sun. June 5, 34 students from 23 countries flocked to the Aviagen? 53rd annual Production Management School in Huntsville, Ala., U.S., as they prepared for a future of success in the global poultry industry.
Market Reports

USDA Egg Products - June 2016
USDA Broiler Hatchery - 28 July 2016
USDA Poultry Slaughter - June 2016

Global Poultry Industry News


Low Prices Stimulate Poultry Meat Import Demand as Trade Forecast to Rise


Brazil Authorises US Maize Imports to Relieve Price Pressure

   United States

McDonald?s Delivers on Antibiotics Pledge Ahead of Schedule
Chicken Food Service Brands Booming
Zero Antibiotics Chicken Labelled 'Marketing Gimmick' by Sanderson Farms
CME: Improved Consumer Incomes Expected in Coming Months
New US Food Safety Company Focuses on Analytics, Innovation
Scientists Call for More Funding for Sustainable Farming

   Cote D'Ivoire

Markets Hit by More Bird Flu in Cote D'Ivoire


Newcastle Disease Found in Namibia


Low Path Bird Flu Found in Denmark

   United Kingdom

Asda and Lidl Complete UK Cage-Free Revolution
Farm Trespass Warning for Pok?mon Go Players


Canada Invests in Anti-Microbial Feed Additives for Food Safety


More Avian Flu Found in France


Iraq's Avian Flu Outbreaks Killing Millions of Birds


Global Poultry Trends - Exclusively prepared for
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Avian Influenza Vaccines
Official Vet Conference September 2016

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Georgia Poultry - Maximized Cooling, Evaporative Cooling Systems


AB Vista Feed Ingredients - integrated supplier of new generation micro-ingredients for animal feeds

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