Success of 3.5m egg campaign

Uk Since the launch of a £3.5m marketing campaign in January, the Lion egg marketing campaign, led by the “Fast food and good for you” advertisements, has made an immediate impact on consumers, according to the British Egg Information Service (BEIS).

With the advertising campaign now established in consumers’ minds, major online activity has been launched and will run until June.

Using websites such as Delia Online, Weight Watchers and Closer Diets, a mix of tailored banner ads and advertorials all reinforce the healthy eating message.

The online campaign has already created more than 2.5m page impressions with 6757 people clicking through to the Lion eggs website, said BEIS.

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Source: Fwi

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