The retail price of poultry meat has peaked to Rs 150 per kg at the retail outlets during the last few days compared to Rs 130 to 135 per kg previous week. At wholesale level it was sold at Rs 142 to Rs 145 per kg as compared to previous price of Rs 128 to Rs 130 per kg. Similarly the retail price of broiler (live) in the wholesale markets also went up to Rs 88 per kg from previous price of Rs 80 per kg.

Talking to Daily Times, Abdul Maroof Siddiqui, central convener, Pakistan Poultry Association attributed the steep rise in price of the commodity due to upsurge in its demand during the last fortnight.

“Not only large scale orders are received by the wholesalers and retailers of poultry product from caterers but fast food outlets and five star hotels are also placing substantial orders for catering their daily needs which increased prices.”

He said in the wake of ongoing marriage season, demand of the poultry product has surged considerably, which created a gap in demand and supply resulting in increase of its rates.