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What Does Natural Really Mean?
US - As Americans hunger for healthier food, new efforts to define the term turn messySingle page view Reprints Post Comment Text size: Federal meat regulators this month are soliciting public comments on a label they believe will better define "natural" meat. The label, dubbed "naturally raised," would attest that a cut of meat came from an animal free of antibiotics and growth hormones.
* "It's not quite as bad" as regulators' definition of "natural" itself." |
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Urvashi Rangan, a senior scientist at Consumers Union
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Here's a comment from Urvashi Rangan, a senior scientist at Consumers Union: "It's not quite as bad" as regulators' definition of "natural" itself.
Ouch. Welcome to the complicated battleground over a seemingly simple word. "Natural" is an increasingly important claim to American consumers searching for healthier food.
Yet the word has long had a fuzzy regulatory definition, a condition that's increasingly under fire and not only from advocacy groups such as Consumers Union, but from some foodmakers, too, including several chicken producers and Downers Grove-based Sara Lee Corp.
Source: Chicago Tribune
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