This large-scale advertising campaign will highlight the competitive advantages of Petelinka as the best chilled poultry product on the market.

The creative theme behind the campaign was inspired by the premium qualities of the Petelinka brand.

The campaign follows the journey from farm to fork of the chickens produced by the Petelinskaya poultry farm.

The chickens live a full and happy life in the best available conditions; enjoying natural, healthy feed, clear water and plenty of fresh air. These conditions make Petelinka chicken famous - producing organic, natural and tasty chicken products for our customers.

The campaign includes a series of 30 and 15 second commercials that will be aired on the main federal television channels. Three different advertisements featuring Russian celebrities have been produced.

The advertising campaign, which focuses on Moscow and the Moscow region, also extends to outdoor billboards, transport banners and additional media support.

The slogan “Petelinka. Happy chicken!” is designed to appeal to its target audience of modern women in the Moscow region, who lead an active lifestyle and shop regularly.

“Petelinka-branded chicken is one of Cherkizovo Group’s main strategic products. Petelinka has long been the leader in the Moscow market and our objective is to strengthen this position," said Sergei Mikhailov, CEO of Cherkizovo Group.

"Demand for chilled poultry meat continues to grow and we believe that this is an important time to promote Petelinka, emphasise the distinct brand values and to strengthen the image of this high-quality, premier product.”