The project, arguably the biggest in the region, is expected to fill the demand-supply gap of the fresh poultry products in the local market, Tareq Mohammed, Executive President of the company told The Peninsula.

Qatar's fast growing population has resulted in a shortage of poultry in the local market. The new project will totally cater to the need of the local demand and the surplus poultry could be exported to the neighbouring market, he said.

Zad Holding will possess 50 per cent of the project capital, while 20 per cent will be allocated for strategic partners and 30 per cent for public trading, Mr Mohammed said.

The feasibility study of the project has already been completed. The study covered the gap between the supply-demand volumes in the local market.

Mr Mohammed said the poultry production would start next year and cover the local market via many stages to be accomplished during three years.

With respect to the project's sanitary control system, he assured that priority would be given to a laboratory integrated system, environmental and competent studies, bearing in mind the prevention of all potential risks.

Zad Holding Company will also work to optimise its flour products.

Mr Mohammed told The Peninsula that the company's net profit has been increased from 57.5 million riyal (QAR) to QAR66.2 million by virtue of its increased local activities and the exportation of its products to the GCC region states.