In this capacity, Mr Graham will be responsible for providing executive leadership for marketing programmes across Maple Leaf Foods, including the building of strong brands and innovation strategies that will help drive the Company's growth as a leader in consumer packaged foods.

"I am very pleased that Stephen has agreed to join Maple Leaf in this new high-impact executive role," said Michael H. McCain, President and CEO.

"We are focused on accelerating our growth in product innovation and marketing that builds upon our leading brands and market shares, supports our customers, and delivers a stream of exciting new products for consumers.

"Together with our strong marketing teams across our business units, Stephen brings the depth of experience, a track record of success and the industry leadership to help us drive future business results in Canada and beyond."