The group, headed by owner Mr Abdelmoulah has signed an agreement for the development of a new green field hatchery, where Pas Reform's Smart modular, single stage system will be introduced to optimise broiler incubation from day one. The new installation will include SmartSet^TM setters, SmartHatch^TM hatchers, hatchery automation systems and hatchery climate control systems.

Maroc Dinde's new broiler hatchery will be built in two phases. On completion, the hatchery will have the capacity to produce 600,000 day-old broilers per week.

Mr Abdelmoulah explained: "While we are experienced in rearing turkeys, it is a new challenge for us to expand the business in this way. We sought a partner that has proven expertise and the technical capability to build such a project. For us, Pas Reform is the best partner to fulfil these requirements – and with such specialised expertise in hatchery climate control, hatchery automation and hatchery project management, we anticipate our new broiler hatchery will deliver in line with these ambitious plans."

As a company new to the broiler business, hatchery management training for Maroc Dinde's personnel is an important part of the new project.

Bouke Hamminga, Pas Reform's director of international sales and business development, said: "Maroc Dinde's hatchery managers will visit The Netherlands, to work with our team at Pas Reform Academy. There, they will learn about the physiology of the chicken embryo – and how to manage their new Smart incubation system for the best performance.

"Their training will subsequently enable them to train personnel at the hatchery in Morocco – and Pas Reform's team will also visit regularly to help monitor progress, fine-tune the system and ensure that Maroc Dinde achieves the shortest hatch windows for superior chick quality."