For more than 25 years, going 'the natural way' has been Biomin's mission. With its focus stayed on natural growth promotion in animal nutrition, Biomin anchors its firm commitment towards sustainable animal production with a new slogan 'Naturally ahead'.

Starting February 2010, 'Naturally ahead' will replace 'The Natural Way' as the new corporate slogan that strongly encapsulates Biomin’s vision to be at the forefront of advances in animal nutrition and science, while effectively communicating its steadfast dedication towards improving animal health and performance 'the natural way'.

Today, Biomin is widely recognised as a world leader in mycotoxin control and risk management, with equally strong portfolios in acidifiers, probiotics and phytogenic feed additives. The company was the first to promote the use of natural feed additives in animal production during the early 1980s, a time when interest in such products was negligible.

This foresight and commitment to its vision for natural alternatives have paid off. As interest towards natural growth promotion practices has soared in recent years, Biomin has continued to shape the industry with its innovative, trend-setting solutions. The ability to optimise performance and improve production efficiency is the real value that these solutions bring to Biomin’s customers in the farm, feed mill, premix line and integrator livestock business.

Erich Erber, Founder of Biomin, said: "We at Biomin are dedicated to finding innovative trend-setting solutions that empower our customers to master existing and future challenges in animal nutrition. 'Naturally ahead' conveys this commitment to enable our customers to stay naturally ahead in their business."

A successful concept for over 25 years now, 'The Natural Way' – far from losing relevance – has paved the way for the company's new slogan 'Naturally ahead'. With that, Biomin affirms its long-standing commitment towards ground-breaking research and cutting-edge technologies in animal nutrition, efforts that will continue to spearhead developments in effective natural solutions for animal nutrition.