The event has as its theme 'Developing new strategies to increase global competitiveness and deliver growth', and brings together poultry producers and processors with leading figures in the retail and food service sector.

"Over the last eight years the conference has become an important forum for the global industry," says Euan Meldrum, marketing manager of Cobb Europe. "As breeders, we need to look ahead to what the market will be requiring in five or ten years' time and we support an event that looks at future trends and how we can all learn from each other."

The conference takes place at the Hilton Kensington Hotel, London. For details, click here.