The new web site features a revamped, searchable recipe data base, shareable content, social media options and other special features.

The new www.chicken.ca moves away from its old corporate feel, with a highly stylised new look and feel; consumers can now easily access recipes, videos and nutritional information, as well as fact-sheets and other information.

David Fuller, Chair of CFC, commented: "CFC has responded to consumers with a robust and rich new web site that will meet the needs they told us they wanted us to fulfill. They wanted something that spoke to them, and we've delivered. Now, they can engage in our conversations and share our recipes and information more easily than ever."

Timed to launch in time for Christmas party planning and to help busy consumers put healthy meals on their tables, the new site is primed for success.

"We think our visitors will love it and we’re telling everyone we know to come see all the new tools, videos and other things we have created. If only we could wrap it up and put it under every tree this Christmas," added Mr Fuller.