Supermarket Chain Acquires Poultry Supplier16 March 2011
NORWAY - Supermarket chain, Rema 1000, has acquired a majority stake in Norsk Kylling.
Rema 1000, owned by the Reitan group, has acquired an 84 per cent stake in poultry producer, Norsk Kylling (Norwegian Chicken), for an undisclosed sum.
Kam City reports that, explaining the decision, Rema noted: "We know that we are much more effective if we work more closely with suppliers. We have wanted a tighter integration with the company for many years."
The supplier generated sales of 800 million kroner (NOK) last year, and through collaboration with Rema 1000, has a 25 per cent share of Norway's white meat market. The company has seen its turnover double in the past four years.