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Aviagen Launches Portuguese Language Website

17 March 2011
Aviagen

US - Aviagen, the world’s leading poultry breeding company, launched a Portuguese version of its corporate website, to give more customers easy online access to one of the world’s most robust technical libraries on broiler breeder science, management and best practices.

Aviagen’s Portuguese language site is designed to serve Aviagen customers in some of its fastest-growing markets. An estimated 240 million people worldwide speak Portuguese; it is the third most spoken language in the Western Hemisphere, and is the official language of Brazil, Portugal, and numerous former Portuguese colonies in Africa.

The Portuguese site’s content mirrors that found on the English language site; an automatic translation button is also featured so users can quickly access translations of any technical library documents that aren’t readily available in Portuguese.

“Aviagen is seeing tremendous growth in regions where Portuguese is either officially or popularly spoken, so it only makes sense to serve our customers in these regions with a website that literally speaks their language,” said Ivan Lauandos, Managing Director at Aviagen América Latina. “As we tell our customers, Aviagen is focused on growing globally in order to support you locally, and today’s announcement is a great example of that philosophy.”

The launch of Aviagen’s Portuguese language site follows a year after the debut of its redesigned corporate website. Aviagen retooled its site to make it easier to use and navigate, and to give visitors fast and easy access to Aviagen’s searchable Tech Center with its vast archive of technical papers, articles and manuals. Both sites also put information on performance objectives and nutrition specifications for the company's broiler breeder brands – Ross, Arbor Acres, and Indian River – instantly within reach.


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