The new site offers complete access to hatchery-related news, specialist articles, Smart^TM product information, films, publications and Pas Reform Academy online.

Developed locally through Pas Reform's Belgorod office, the new site was launched during VIV Russia 2011, to deliver a virtual meeting place for Russian-speaking customers and partners. With market share exceeding 50 per cent, Pas Reform's Smart hatchery technologies are currently producing more than one billion eggs per annum throughout the CIS countries.

Pas Reform's marketing director, Henry Arts, commented: "This is a very significant and growing market for us and through our experiences with the English version, we understand how important it is to make as much information as possible available in this way.

"Besides replicating the full breadth of articles and information available to all our English-speaking customers, the new Russian web site also includes the latest information and a range of FAQs, publications, training and support from Pas Reform Academy."

For further information, please visit www.pasreform.com/russian or www.pasreform.ru.