According to Financial Chronicle, Indian poultry market size is estimated at more than 470 billion rupees (INR), with broiler meat and table eggs contributing more than 95 per cent of the market. The publication cites a new report from ICRA, which says that, globally, India ranks fourth in broiler meat production with annual production of about 2.9 million metric tonnes, and ranks third in table egg production, after the US and China, with annual production of 57 billion eggs.

The poultry sector has transformed from a backyard activity into a major commercial activity in last two decades, with the presence of large integrated players who successfully implemented contract poultry farming on a large scale.

Production has remained largely limited to southern India and western Maharashtra, though states like Haryana, Punjab, and parts of West Bengal have seen increased adoption of poultry farming as alternative source of income for largely agrarian economy.

ICRA reports that the Indian poultry sector has been growing annually at around eight to 10 per cent over the last decade and at over 15 per cent in the last three years. It projects the domestic broiler meat demand to grow around 15 to 18 per cent, and table egg demand to grow at five to seven per cent in the medium to long term.