During the New Media Workshop on Wednesday 21 September, Josh Karpf will address IEC delegates on 'How Pepsi Approaches Social Media'.

Joshua Karpf is Senior Manager of Digital Media Communications at PepsiCo, a $60-billion global beverage and snacks company with a portfolio of iconic brands including Pepsi, Frito-Lay, Gatorade and Quaker Oats. Mr Karpf has worked on some of the organisation's most advanced digital and emerging media programmes. Prior to joining PepsiCo, heh spent six years at the General Electric Company in social media, marketing communications, employee communications and public relations.

Register now for the IEC Washington, DC Conference 2011 (18 to 22 September) and secure your chance to hear Mr Karpf and many other experts [click here].