Sponsored by the US Poultry & Egg Association's Poultry & Egg Institute, the Communications Strategies Workshop will be held on 2 to 3 November at the Marriott Marquis in Atlanta, Georgia.

Top management, facility managers, communications/public relations managers and human resource managers across the poultry industry are faced with instant access to news and events occurring at their poultry operations. The focus of the new Communications Strategies Workshop is to assist everyone in developing effective communications about their company and the industry, in areas such as crisis management, the use of social media, community outreach endeavours, events and tradeshows, etc.

Programme committee chairperson, Cassie Jo Arend of Cooper Farms, commented: "The internet, social media and YouTube are significant outlets that help determine how companies communicate in today's world. As a result, strategic communications has never been more important to a company's successful operation. Our goal is to provide the tools you need to be a leader in strategic communication."

The programme will include presentations on 'Successful and Positive Ag Industry Communication'; 'One Company's Crisis Action Plan; Raising Awareness Internally: Getting Your Employees Involved'; 'Face Book/Social Media Strategies'; 'Community Outreach: Spreading Your Positive Message'; and tactical instruction Roundtable Workshops on web site portrayal, event/tradeshow communication, and writing effective news releases.

To register for the Communications Strategies Workshop, click here.