CID Lines Re-Brands Top Cleaning Product16 September 2011
BELGIUM - CID Lines has renamed its ‘Biorex’ cleaning product as ‘Keno san’.
Biorex is the new cleaning product from CID Lines that combines an ultra-strong adhesion power and a deep penetrating cleaning action at very low dilutions. Since the launch of the cleaner, many users have already convinced themselves of its efficacy. This successful start predicts an excellent future.
CID Lines found it necessary to protect the name of this top product, and this was impossible with the name Biorex.
Therefore, CID Lines has decided to change the name of the product into KenoTMsan. Trademark protection is assured now. The marketing, packaging and positioning of the product remains unchanged.
CID Lines apologises for any inconvenience this may have caused.
For further questions, do not hesitate to contact your sales representative.
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