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Cobb Germany: Valuable Meat Yield Driving Sales

13 December 2011

GERMANY - In difficult market conditions poultry producers are seeking to maximise meat yield from broilers, James Truscott, Cobb Germany’s sales director, told more than 40 participants at the company’s annual Christmas get-together in the eastern German town of Dessau.

"Where the financial investors really count on the highest profitability we see customers moving to Cobb with some working 100 per cent with us," he said. "Our customers are getting more valuable meat out of the broilers than ever before and are reaping the benefits."

Among the speakers reporting on market developments was Pelayo Casanovas, sales and technical director for Cobb Europe, who spoke about the ‘dramatic increase’ in sales in the Russian market. Other speakers concentrated on technical aspects including treatment of hatching eggs, and farm and hatchery management.

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