Australian Company Launches First India Store

TAMIL NADU, INDIA - Premier Australian fast-food chain Country Chicken launched its first outlet in India in Coimbatore on Wednesday and it is expected to become fully operational in the middle of next month.
calendar icon 19 January 2012
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With 300 such outlets planned across India by 2015 - 80 per cent in tier II and III cities - including franchisees, the company would invest nearly Rs 200 crore for expansion over three years, Country Chicken (India) CEO Mr Ramakrishna told reporters.

Stating that Star Quick Service Restaurant (SQSR) (P) Ltd, the partner for Country Chicken in India, will provide the processed products to outlets in India, he said the processing plant in Chennai will supply products to the Coimbatore outlet and future outlets in the South, which would ensure standardised product quality across all outlets.

Once more outlets come up, another processing factory will be opened in North, he said, according to The Hindu Business Line.

With the market for fast-food growing in India every year, the company expects to capture a good market share in the coming three years, Mr S Suresh of Thiruvikram Enterprises, who was appointed the first franchisee, said.

Country Chicken Australia Spokerperson Mr Craig Baker said apart from country fried chicken and pizzas and roast dishes, there would also be an eclectic mix of vegetarian items to cater to the varied palates of food lovers in the cities.

Asked whether the company plans to open its own poultry farms for getting quality chicken, Mr Ramakrishna said it already has a tie-up with leading brands like Suguna in the South and Venky in the North.

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