The improved policy, which currently covers around 40 million birds, offers farmers a level of comprehensive cover that vastly reduces their exposure to the unique challenges faced by those in the industry. The policy is one of the few available that can cover all forms of disease that could potentially result in huge losses, should an outbreak wipe out a farmer’s entire stock. Cover can also be tailored against a particular disease that a flock may be more susceptible to. What’s more, the policy also covers the consequential loss incurred by an outbreak of disease.

Andy Dutton, Client Director of Oval Insurance Broking in the North West said: “The challenges those working in the poultry industry face are constantly changing, and it is crucial the cover we negotiate is fully fit for purpose and meets the needs of the individual. We work closely with our clients to get to the core of their needs and arrange cover that offers value for money. The specialist policies we negotiate are market leading, and through our consultative approach we ensure our clients’ needs are fully catered for.”

As the technology used within the UK poultry industry advances, so do the insurance challenges farmers face in arranging adequate cover. As part of the re-developed “Poultry Unique” policy developed by Oval, farmers are now able to cover other assets that can be found on a 21st century farm, including wind turbines and solar panels.

Mr Dutton added: “Intense poultry farming became an established part of British agriculture around 30 years ago. Since then, many of the farmers who adopted this method of rearing poultry livestock are retiring, with a new generation of younger and more tech savvy farmers taking the reins. What we are seeing within this transitional period is a greater need to cover technological assets alongside livestock, mechanical and structural assets. The strength of this policy is that we have taken an already successful product and brought it in line with progressive developments we are witnessing within the industry.

“Whilst the traditional insurers continue to offer products to this sector, we feel that at Oval we offer not only a competitively priced product, but also one that is truly fit for purpose for the modern farming enterprise.”

Oval has been working alongside poultry farmers for over 20 years and fully understands the unique insurance and risk challenges they face. This service led approach has resulted in Oval becoming one of the industry leaders in arranging cover for farmers, that meets their individual requirements.