The Brazilian Poultry Union (Ubabef) has announced the renewal of the Brazilian Chicken Sectorial Project, maintained in partnership with the Brazilian Export and Investment Promotion Agency (Apex), reports Brazil-ArabNewsAgency.

The agreement provides for R$ 5.187 million to be invested in actions to promote Brazilian chicken abroad, up until 2014.

According to the organisation, Apex has increased its share in the project from R$ 2.719 million to R$ 4.053 million. The agreement includes the manufacturing of promotional material, advertising, support to the participation of companies in fairs such as the Gulfood, in Dubai; workshops in foreign countries, aid to entry into new markets, information collection, and initiatives during the 2014 World Cup, which will take place in Brazil.