Wiesenhof Sponsors Football Team31 October 2012
GERMANY - Poultry company, Wiesenhof, is new main sponsor and shirt sponsor of SV Werder Bremen.
Germany's leading poultry brand and the Bundesliga football club have agreed a two-year contract.
"For us, the extensive advertising possibilities as a main sponsor will in future form an important component of the Wiesenhof brand communication," explained Dr Ingo Stryck, marketing manager at Wiesenhof. "We are convinced that the club will continue to make history in the Bundesliga, and we´re very pleased that from now on we will be a part of this successful history."
Klaus Filbry, marketing and financial manager at SV Werder Bremen said: "We are very glad that, in Wiesenhof, we've been able to win over a local main sponsor for the first time in a long time. As a market leader, Wiesenhof continues the tradition of the successful enterprises connected with Werder. It is a courageous decision by our partner to enter into this sponsorship deal and with it, to choose a very public platform. This underlines that Wiesenhof is clearly very serious when it comes to enterprise transparency."
The partnership was mediated by Werder's marketing partner, the international sports marketing enterprise of Infront Sports & Media. Ralf Koslowski, Managing Director of Infront Germany, said: "After intensive negotiations with several prospective customers, with Wiesenhof, we have won a successful German traditional brand as a main sponsor for SV Werder Bremen. Both brands stand for enterprise continuity and economic success, high reliability and sustainable management. For these and other reasons, they fit remarkably well together."
In future, the Bundesliga team, the training personnel, as well as the U-11 to U-23 teams will wear the Wiesenhof logo on their green and white shirts. In the Weser Stadium too, either the Wiesenhof green or the brand logo will shine through at all home matches – on the 240 metre-long LED pitch-side strip, on the static second advertising board row, and on four so-called 'Cam Carpets' (logo carpets) beside each goal - to mention just a few. The sponsorship guarantees Wiesenhof a comprehensive logo presence in the online and offline areas, for example, on the team coach, at the training ground, and in the publications and web sites of SV Werder Bremen.
For the Rechterfeld (Visbek) based PHW group, of which the Wiesenhof business segment is also a part, access to the Bundesliga is a novelty. As far as Wiesenhof sporting sponsorship goes, the company was active from 2001 to 2007 as a main cycling sponsor. Its own Wiesenhof team was successful, and in 2006, they were the only German team to obtain a Professional Continental Team licence.