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Moy Park Secures Supply Deal with Tesco NI

01 November 2012

NORTHERN IRELAND - Poultry processor and food company, Moy Park has secured a contract with Tesco to launch nine Moy Park branded products in stores in Northern Ireland.

The range of products, which uses only locally sourced poultry, comprises a selection of fresh breaded, corn fed and ready to cook products, including a Moy Park Chicken & Bacon Mushroom casserole and Moy Park Stuffed Chicken Thighs.

Paul Burch, Moy Park Accounts Director Ireland, said: “We are delighted to take on this new business with Tesco. Not only is this a seal of approval for the quality and taste of our products but also further strengthens our partnership with Tesco.

“The Moy Park brand has been trusted by Northern Ireland consumers since 1943. We are always looking at ways to innovate and grow in line with consumer trends and across Northern Ireland there is a strong preference for locally sourced produce.

"We also recognise that consumers are demanding healthy food that is quick to cook, which is why we have developed both fresh and convenience products under the Moy Park brand.

"These chicken products reflect our on-going focus on new product development and will provide consumers with a variety of new tasty options for the whole family,” said Mr Burch.

Sandra Weir, Fresh Food Buying Manager, Tesco NI, said: "This is an important development for Tesco here as chicken is a key item on most weekly shopping lists.

"Our recent research has shown that, next to price, buying local is a priority for shoppers. Through our Taste Northern Ireland campaign, we are encouraging our customers to get to know the people and places behind their favourite local food and drink products. We are really delighted to be able to add Moy Park to the list of trusted local names customers will now see in their Tesco store," added Ms Weir.

The new Moy Park branded product range have been stocked in Tesco stores across Northern Ireland since October 2012.

ThePoultrySite News Desk



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