Investment in Hubbard Color R&D and Production Centre31 January 2013
FRANCE - Hubbard is finalising a multi-million Euro investment plan in its R&D and production centre for the Hubbard Color product range in St. Loup d’Ordon, about 1 hour south of Paris.
In the last two years, Hubbard has already completely renewed eight poultry houses and four more houses will be commissioned very soon. The previous buildings have been demolished and replaced by new buildings at the same place instead. The new houses are using the latest technology and are meeting the highest standards for biosecurity.
Originally this production centre had been chosen in the 60s by Mr Shaver because of its excellent location close to Paris and the fact that there is hardly any other poultry to find in this area. Over the years this production has become the R&D and production centre for the Hubbard Color product range.
Hubbard is already for more than 40 years directly involved in the development of the speciality markets such as organic: "Label Rouge", free range, "Certified" and more recently the "Freedom Food" and Quality+ standards. Through the wide range of Hubbard Color PS females and Hubbard PS males, customers can make their own combination to suit their specific needs best. Even though the economy has slowed down in the last few years, overall it can still be concluded that the total speciality chicken market has seen a tremendous growth and it is still expected to continue to grow in the coming years.
Together with the Hubbard Redbro, Redbro M and P6N the "Hubbard JA 57" PS female is one of the main products being used for the different alternative markets around the world focusing on taste, tradition and quality. In 2008 Hubbard also introduced a new product called the "Hubbard JA 87" PS female, which answers to the changes in consumption patterns and offers a real balance between economic growing of alternative chickens and the demand for conformation and meat quality in combination with very good welfare traits.
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