Compatible with phones and tablets running Android™ or Apple® operating systems and with a PC and Mac® version also available, the App covers the Ross European Performance Objectives for the Ross 308, Ross 708 and Ross PM3 at both breeder and broiler level.

With the UK App seeing nearly 300 downloads to-date in the UK, reflecting a nearly 100 per cent uptake from the UK customer base, feedback has been very positive.

Alan Thomson, Regional Commercial and Technical Manager – Europe, said: “The take up we have had in the UK is superb; I am delighted to see the positive interest in this App. Throughout the design and launch process I have been keen to embrace the opportunities that phone and mobile device technology offers and I am encouraged to see our customers response.

“Although the App doesn’t offer specific advice on flock management, it is a handy, sustainable tool for poultry producers to instantly see if their birds are in line with performance expectations. The App also has a built-in European Performance Efficiency Factor (EPEF) calculator and a number of other useful tools including a unit convertor which incorporates industry-specific calculations.

"These features are especially useful for managers who need to travel or visit multiple sites because they always have the performance objectives and other reference tools in their pocket.

"However, we don’t stop here. We are already looking at additional features and will be listening to customers about functionality and any ideas they have to enhance the App to assist them in the running of their day-to-day business."

User comments include: “A very nice little App which was easy to download and install. A useful bench marking tool.” “Has all the key performance parameters from the manuals, all now in the palm of your hand! Essential for those dealing with parents and broilers.” “The way ahead!”

Plans are already underway to produce an Aviagen App for a global audience and add multi-lingual capabilities.

The IOS version will be available to download from the Apple app store, or click here, the Android version can be obtained through Google® Play, or click here. You can also download the app and the desktop and Mac versions via the company's webpage: www.aviagenapp.com.