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Record Attendance Expected for IPC Meeting in Bangkok

07 March 2013

THAILAND - Nearly 100 people from 18 countries will gather in Bangkok for the International Poultry Council’s first-semester meeting of 2013, a record attendance for a meeting of the organization.

Hosted by the Thai Broiler Processing Exporters Association, the meeting is set for 10-12 March at the InterContinental hotel in Bangkok. It will commence just prior to the opening of the VIV Asia 2013 show 13-15 March at the Bangkok Trade and Exhibition Centre.

Adriaan Weststrate, managing director of Rabobank International, and Gordon Butland, director of G&S Agriconsulting Co. Ltd., will be among the speakers for meeting. Weststrate and Butland will give presentations on the global economic outlook for poultry trade and will discuss the volatility of the world market for feed grains and oilseeds.

Also, Dr Hiroshi Kida, head of the OIE Reference Laboratory for Avian Influenza at Hokkaido University in Japan, will lead a panel discussion on avian influenza during the meeting. Joining Kida on the panel is Dr Miguel Angel Marquez, a professor of veterinary medicine at the National Autonomous University of Mexico in Mexico City, who is also a consultant on AI for the Food and Agriculture of the UN, the World Organization for Animal Health (OIE) and the World Bank. Both men were key players in their governments’ eradication efforts during recent outbreaks of highly pathogenic AI.

Other speakers on the program include Waewkanee Assoratgoon, chief marketing officer for YUM! Restaurants International in Thailand, who will discuss the companies marketing and expansion efforts in the region; Dr Shiro Yoshimura, former director general of the International Animal Health Affairs Office of the Japanese Ministry of Agriculture, Forestry and Fisheries, who will give a presentation on Japan’s quarantine procedures on imported poultry; and Craig Morris, deputy administrator of the Agricultural Marketing Service of the US Department of Agriculture, who will present a report on the ISO initiative to develop technical specifications on animal welfare.

Members of the IPC will provide regulatory updates on issues pending before OIE, FAO and the Codex Alimentarius Commission, and presentations on the status of the poultry industries in their individual countries.

The IPC will award its prestigious annual International Award of Excellence for generic poultry marketing during the meeting. The organization presents a generic marketing award and a branded marketing award each year to a country or company with the best marketing program for increasing sales or consumption of poultry.

Past winners of the generic award are FENAVI, the Colombian Poultry Association, and Productschap Pluimvee & Eieren, the Poultry Association of the Netherlands. Previous winners of the branded award are Rainbow Chicken of South Africa and Baiada Poultry Pty. Ltd. of Australia.

For additional information, contact IPC Secretary General George Watts at

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