Novus at 2013 Excellence in Best Practices Awards Gala26 March 2013
US - Novus International, Inc. was presented the Animal Feed Ingredients Product Differentiation Excellence Award for its trace minerals product line MINTREX® at a gala hosted by Frost & Sullivan, a global research organization, on Tuesday, 12 March 2013, in San Diego, California.
Novus was honored alongside a distinguished list of global business leaders, including Microsoft Corporation, Sprint and Citrix, as a best-in-class company committed to excellence.
"Frost & Sullivan analyzes how companies worldwide manage growth, innovation and leadership, and recognizes those that exceed in these critical areas," noted Jim Geradot, Executive Director, GANS Global Strategic Marketing for Novus, who attended the awards ceremony on behalf of the company. "The fact that Novus's business practices and the resulting products are at a level comparable to those of companies that are leaders in their respective industries is gratifying. We take animal health and nutrition very seriously. I can't imagine a more meaningful compliment and validation of the work we do."
Novus develops products for poultry, swine, aquaculture and cattle that deliver on the promise of health through nutrition and positively impact both the feed ingredients industry and the world as a whole. Satisfying the increased worldwide demand for food without straining, depleting or polluting the Earth's natural resources is a complex challenge. It requires innovative solutions in nutrition, combined with a solid commitment to global sustainability. To this end, Novus has brought more than 100 products to market over the past decade, including MINTREX chelated trace minerals.
MINTREX is different from other mineral sources because it does more than optimize nutrition and enhance animal health and performance. MINTREX also offers the opportunity to positively impact the environment. As a highly bioavailable mineral source, MINTREX is absorbed and used by the animal to a much greater degree than comparable inorganic trace mineral supplements. This maintains production efficiency with fewer minerals fed, resulting in fewer minerals excreted.
For more information on MINTREX as well as other Novus health through nutrition products, please click here.ThePoultrySite News Desk