Krit Pattanasak, who has been appointed by Cobb to the new position of marketing manager for the Asia/Pacific region.

A graduate of Bangkok University, Thailand, he went on to obtain a master’s degree in marketing and mass communications at Murray State University, Kentucky, USA.

Mr Pattanasak has marketing and management experience across a range of business, most recently as marketing and communications manager for Johnson & Johnson responsible for its implants and medical devices business. He has been involved in developing its business in high growth Asian countries — with responsibilities including portfolio strategy and management, new product introduction, market access, customer education programs and event management.

Previously he had experience in advertising, public relations, communications and marketing in the healthcare field.

"We are very pleased and excited about Krit’s appointment to this new role," said Duncan Granshaw, general manager, Cobb Asia / Pacific region. "He brings a valuable range of international qualifications and experience to our growing team, and I believe he will be a great asset to Cobb and to our customers across this region."

Roger Vessell, Cobb director of marketing worldwide, stated, "We are extremely pleased to have Krit join our Cobb Asia Pacific team. Krit’s role will be critical as Cobb promotes our brand activities and strategies in this growing region. His strong marketing and communication background is paramount in our efforts as Cobb continues to push our global media strategy."