Moy Park Expands Remit into Europe16 April 2013
EU - The UK based business of global meat and poultry processor Marfrig, Moy Park, is to take responsibility for the leadership and management of Marfrig's operations in Europe, as part of a European reorganisation of the Marfrig Group.
The new organisation will bring together the European business units of Keystone Europe, Seara and Marfrig under the direction of Moy Park, making Moy Park responsible for business turnover in Europe of around £1.5 billion.
The restructure, which took effect from 15 April 2013, has been introduced as part of Marfrig’s strategy of becoming a leading global food company with a strong presence in its core markets.
According to Nigel Dunlop, who has been appointed as Moy Park Europe CEO, the purpose of this new and more integrated organisation will be to build on the core strengths and capabilities of each of the businesses currently operating across the UK, Ireland and Continental Europe for the benefit of its customers and consumers.
Mr Dunlop continued, “We believe that by bringing together the business units and functions currently operating across Europe, we can make better use of the respective strengths of each to better meet our customers’ expectations for innovative, high quality and affordable consumer products.
“These changes will enable us to develop and grow as a strong and profitable business across Marfrig’s entire European Operations and ensure we can compete effectively for the benefit of the business and its people.”
Importantly as part of this change, the business has appointed Moy Park’s current Director of Technical and Food Safety, Ursula Lavery to join the Moy Park Executive Board as Technical Director Europe with responsibility across the new enlarged European business.
The current Moy Park headquarters in Craigavon, Northern Ireland will become responsible for the new, combined European business providing central support including Finance, Information Systems, Supply Chain, Procurement and Human Resources.
The reorganisation brings with it operational capability for Moy Park in beef as well as poultry production and a range of other food products. Importantly, the new organisational structure will enable Moy Park to open up opportunities for its customers to access the wide range of Marfrig products currently being sold in other international markets.
ThePoultrySite News Desk