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Quality Meeting for Aviagen European Technical Team

08 May 2013
Aviagen

SPAIN - The latest meeting of the Aviagen European Technical Team recently took place in Barcelona. The twice-annual meeting shares information from 38 countries and 50 million parent stock birds.

Several areas have reported their highest ever chick quality figures in recent months and the various Technical Managers were able to discuss and share a variety of environmental and management data behind that success.

Also on the agenda was the success of the Ross PM3, a smaller bird in the European market, which already has won a strong following in a number of countries and is enjoying success in Russia after its recent introduction into the market. Further research and development work formed a crucial part of the meeting as always with the new trials facility at Spelderholt in the Netherlands also being introduced.

Alan Thomson, Regional Technical and Commercial Manager, Western Europe and UK, who chaired the meeting, commented: "This might be an internal meeting but it is all about our customers and the service we give them. We take a look at a huge amount of data from across Europe covering vastly different environmental and management conditions; this gives a great picture of the true performance potential of Aviagen birds.

"Utilising feedback from customers as well as our own extensive research and development means we can see clearly what is working well in different markets and if there might be a way to replicate that success elsewhere.

"By sharing information we can provide a better level of support and advice to customers."

Other key topics included upcoming technical publications for customers, advances in breeder selection and new nutritional specifications. Nearly 50 attendees at the Barcelona meeting heard updates from all Aviagen European business units and seven different speakers over the two days.

Mr Thomson added: "We’d like to give a huge thank-you to all our customers who have provided feedback and information over the past twelve months.

"The combined European team spends around 4500 days with customers each year and we speak no less than 16 different languages between us. Meetings such as this are a vital part of our ongoing strategy to share information, update knowledge and provide feed-back to ensure that all team members are best equipped to support customers."

Aviagen, meeting, Barcelona


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