Commenting on the second successful event for Kelly Turkeys at the awards, the judges stated: “This year Kelly Turkeys surpassed itself with another succulent bird – we were impressed by how well it cooked, the tenderness of the meat and the overall texture and taste. Again the provenance of the KellyBronze turkeys must not go overlooked, and only adds to the flavour of this product.”

The presentation was made to Kelly Turkeys managing director Paul Kelly and sales and marketing manager Philip Regan by Andrew Loftus, agriculture manager of Morrison’s Supermarkets which sponsored the award.

Last year Kelly Turkeys was runner-up for the award for health and welfare standards.

Paul Kelly recently spoke about the importance of taste in their breeding programme when 150 poult customers visited their headquarters at Danbury, Essex. He stated: “Taste is where we see the traditional Christmas market going, with consumers able to differentiate between products in terms of flavour and eating quality as well as the lifestyle of the birds.”