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Large Joins BPC as Chief Executive

21 May 2013

UK - Andrew Large yesterday (20 May) joined the British Poultry Council (BPC) as Chief Executive, following the retirement of Peter Bradnock after a 22-year tenure.

Andrew Large

Mr Large joins the BPC from UK’s Cleaning and Support Services (CSSA), where he was Chief Executive for seven years. He has a civil service background and has previously held roles as the Director of External Affairs at the Federation of Master Builders and Chairman of the Trade Association Forum.

With poultry already a staple food in the UK, Mr Large takes over at the British Poultry Council at a crucial time when both production and sales of poultry products are on the increase.

Andrew Large, Chief Executive of the British Poultry Council, commented: "I am pleased to join the industry at such an important time. I appreciate that British consumers want affordable, high-quality, nutritious meals. The British Poultry Council is a standard-bearer for the food industry and dedicated to ensuring that consumers can place their trust in the poultry industry. I look forward to working with the industry to raise its profile and ensure that its vital contribution to the British economy is recognised and protected."

According to new analysis by the BPC, poultry prices have seen the lowest price increase of 35 different food categories over the last two decades, and have risen at only half their average rate. Since April 1993, poultry prices have risen by 30.9 per cent, which marks an average annual increase of only 1.5 per cent. The retail price index, which is one of two measures (along with the consumer price index) used to measure the increase in consumer goods in the UK, saw an 88.5 per cent rise overall.

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