The event focus was on performance, both current and in the future. Topics included a look at European welfare levels as well as staple issues such as nutrition and male management.

The audience heard from Aviagen Head of UK GP Farming Operations, Tommy Taylor, who gave an insight into the performance objectives and expectations of Ross birds. Jim McAdam, UK Breeding Programme Director, also outlined exciting future trends and areas of interest for the market.

Boaz Shkedi, Managing Director, Efrat said: "This bi-annual Efrat event provides a great opportunity for our customers to catch up and swap ideas as well as understand what is going on in other parts of the Ross world. Aviagen is able to draw on a wealth of global knowledge and external consultants for these events and which is extremely appreciated by Efrat and our guests."

One such external consultant was Gordon Butland who discussed the global broiler meat industry while Hicham Didi from Aviagen S.A.U., Spain, provided an overview of the local Moroccan market. Other presentations included optimum lighting for broilers and the science of fertility along with the need and importance of accurately record flock data plus how analysing historical information can confirm trends and or uncover issues before they become serious.

David Kliot, CEO, 80group said: "We are very grateful to Aviagen and all the customers, speakers and guests who made this a marvellous event and one that will be remembered by all who attended this special occasion."