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Aviagen Anadolu: a Major Exhibitor at VIV Turkey

26 June 2013
Aviagen

TURKEY - Aviagen Anadolu has been the market leader in Turkey for the last 12 years and fully supported the VIV Exhibition in Istanbul on 13 to 15 June by participating with one of the major display stands and the full support and attendance of the company’s commercial and technical team.

The company has invested in several new facilities and made a long term commitment to be a prominent world class supplier in the Turkish market.

The wholly-owned company started 2013 with a new name, Aviagen Anadolu and highlighted several key developments in support of the future growth and anticipated expansion of the local market. Late in 2012 Aviagen Anadolu acquired two new imported parent stock delivery trucks, each with the capacity of 46,000 day-old chicks.

A new parent stock hatchery located in Elmadag, Anatolia began to deliver a major share of the chicks required to supply the Turkish market and together with the existing hatchery at Kalecik, Aviagen Anadolu has the capacity to produce 10.5 million day-old parent chicks annually.

Aviagen Anadolu has invested in a new 10-ton-per-hour stand-alone feed decontamination unit. Project construction started in June and will be completed in December ready for operation in February next year. The company will commence a new grandparent farm with capacity for 35,000 birds in July for initial placement in March 2014. Work on a new a new state-of-the-art laboratory, which has become the first laboratory to be accredited by the Turkish authorities and awarded the ISO/IEC 17025 international standard, began construction in June and is scheduled for operation at the end of August 2013.

The exhibition was well attended and provided a great opportunity to highlight the genetic progress from the Aviagen R&D breeding program and demonstrate the company’s existing and future plans to maintain the Ross® 308 as the leading product in the market. Many of the domestic customers were well represented along with a strong attendance by several companies from the neighbouring markets in the Middle East.

Michael Garden, Aviagen Business Manager Turkey, Middle East, Africa commented: “VIV Turkey was well attended, particularly by the Middle East countries where Aviagen Brands hold a high market share. It was a good opportunity to see our Arbor Acres, Indian River and Ross distributors and their customers to discuss their plans for growth and learn how well our branded products are performing especially the improvement in FCR which make them the most feed efficient breeds in the region.”

“Every two years, we apply the resources to send a clear message to our customers and to show how important it is for our company to support the industry we are a part of now and in the future,” commented Stephen Jones, General Manager of Aviagen Anadolu. “We believe success in Turkey has always been based on the supply of local product, quality and the availability of local technical service expertise that understands the language, market and the customers.”


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