Egg cartons will hit Coles’ supermarket shelves under the Victorian Farmers Federation’s new HenCare logo.

"The HenCare logo tells consumers they are buying eggs from producers who not only comply with current food safety legislation, but are committed to providing the best care for their hens and eggs," VFF Egg group president Brian Ahmed said.

"Consumers can have confidence that under HenCare animal welfare, biosecurity and environmental requirements are being met.

"All producers in Australia, from caged, barn and free range farms are eligible to become HenCare certified, providing they are VFF Egg Group members.

"Independent Certified Auditors will conduct inspections of egg producers. This will further ensure consumer trust in the quality and welfare of the eggs purchased," Mr Ahmed said.

Mr Ahmed said it had taken more than five years to develop the HenCare Quality Assurance program, following the national harmonisation of food safety and welfare standards.

"With special thanks to Coles and the Victorian Department of Environment and Primary Industries (DEPI), it means HenCare can be used by any egg producer, no matter where they farm in Australia," he said.

Coles head of Responsible Sourcing and Quality Merchandise, Jackie Healing, said the retailer recognised HenCare as a means of providing transparency and credibility to egg farming systems right across Australia.

"It’s particularly helpful in assuring customers of the validity of claims such as free range," Ms Healing said.

"Coles expects all its egg suppliers, both private label and branded, to have their farms assessed to an independent standard such that we can assure customers of the quality and safety of the food we sell."