Top management, facility managers, communications/public relations managers, and human resource managers across the poultry and egg industry are faced with constant requests to and inquiries about their operations.

The focus of the 2013 USPOULTRY Communications Strategies Workshop is to assist everyone in developing effective communications about your company and the industry, in areas such as crisis management, the use of social media, community outreach endeavours, etc. Sponsored by the US Poultry & Egg Association, the workshop will be held on 13 and 14 November 2013 at the Embassy Suites Centennial Olympic Park in Atlanta, Georgia.

“Social media, community outreach, changing demographics an d global challenges all play a role in how you communicate your company’s message – to the media, to your employees, and to your communities. As a result, strategic and effective communications is more important than ever to a company’s successful operation.

Our goal is to provide the tools you need to successfully communicate your company’s goals and vision ,” said program committee chairman, Juan DeVillena, Wayne Farms LLC.

The program will include presentations on Best Practices for Employee Communication Across the Entire Organization; Connecting With and Engaging Employees - Cross Generational and Cross Cultural; Crisis Communication Management ... A Case Study; Media Response Strategy ... Why Should Companies Respond? and Telling Our Story – Empowering Your Employees; The Power of Social Media; Community Outreach.

To register for the Communications Strategies Workshop, go to www.uspoultry.org/educationprograms/index.cfm#csw.