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Indian River Aims for Further Growth in Asia and TMEA

21 October 2013

MALAYSIA - Indian RiverĀ®, an AviagenĀ® brand, is looking for further growth in the Asian and the Middle East and Africa (TMEA) market, following the success of a recent Indian River Technical Association (IRTA) meeting held in Malaysia.

Indian River has been recognised as one of the fastest growing brands in a market which is still expanding. Now a regular fixture, this was the third IRTA meeting to be held and provide a platform for all Indian River customers to get the latest advice from key staff and share their own experiences.

It was also a chance to spend time with the members of the growing customer service and the wider Aviagen team.

Fred Kao, Business Manager, said: “Indian River is proving to be a bird that really delivers in the market. We are seeing popularity increase and as a result, have invested heavily in ensuring that our team and support network is able to grow along with our customer base.

“Our technical association meeting is another demonstration of that. A significant portion of time was given over to hearing from different countries and customers on the latest situations, issues and of course successes they had experienced before we looked at some of the other agenda points.”

The three day event saw customers including Bounty Fresh Foods and ACOLID address the 53 strong audience. This was then followed by a number of technical presentations, including one from Japfa Indonesia, on topics such as the rationale for feeding into lay and the importance of uniformity in breeders.

The second day looked very much at flock management, including lighting techniques, problem solving and biosecurity. The final day allowed for a bit of fun with a team building exercise and a shopping trip to the Gurney Plaza shopping mall.

Aziz Haque from Nilsagor of Bangladesh said: “This is the most productive meeting I had attended with good emphasis in both the broiler and breeder topics. It will be great if we can do this on a yearly basis so the exchange of information will continue to flow.”

Other attendees added: “The Indian River technical meeting is very good. I have a lot of good impressions about the program. The approach is very practical and leads to useful application in the field”.

“The team problem solving was very good and interesting and was educational as well as fun. Well done for preparing a good scenario for everyone to get involved.”

ThePoultrySite News DeskRead more Aviagen News here

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