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Novus International at World Conference

24 October 2013
Novus International

CHINA - Novus participated in the World Conference on Animal Production (WCAP), organized by the World Association of Animal Production, dubbed the “Olympics” of animal science by the industry. In addition to Diamond sponsorship of the six-day conference, Novus hosted an informative half-day seminar entitled, “Gut Health: Creating New Value for Food Safety.”

"Good gut health builds a strong foundation for animal performance and food safety," noted Dr Chris Knight, Senior Vice President, Research and Development for Novus. "When infections occur in the intestinal tract, the intestinal barrier against pathogens and the nutrient absorption process is greatly impaired. Animal performance and producer’s profitability are reduced, while consumers are left worrying about the resulting product quality. Novus’s health and nutritional solutions are designed to help producers manage animal gut health and add new value to food safety."

Novus’s Gut Health seminar was held on Friday, 18 October, from 8:30 a.m. until noon at No. 2 Convention Hall and will feature key industry experts from Novus and leading international universities discussing the importance and relevance of animal gut health and its impact on food safety. To see the complete agenda please click here.

Also, Novus organized two speakers at the plenary session on Saturday, 19 October. The first, "Is the rising demand for animal protein fueling climate change?," was led by Dr Frank Mitloehner of the University of California, Davis, and the second, "Structural integrity challenges in production animals," was led by Dr Mercedes Vazquez-Anon, Director, Nutrition Research for Novus.

ThePoultrySite News Desk

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