Chicken Becomes Cheaper than Onions in India19 November 2013
INDIA - Godrej Tyson Foods Ltd (GTFL) announced the launch of Real Good Chicken 400gm pack at Rs. 48/-. In line with its mission to provide affordable and safe quality proteins, the launch demonstrates GTFL's passion to serve its consumers the best and hygienic chicken.
Real Good Chicken is a decade old, trusted brand and popular amongst homemakers since inception. It carefully evaluates every step in the farm-to-fork chain and uses best management practices to provide hygienic and safe chicken. This involves ensuring the following five key qualities:
Superior - Chicken breed
Healthier - Nutritious feed
Safer - Vet certified
Tastier - 5-week tender
Fresher - Delivered fresh
Chicken is one of the best source of protein. Dr J.S Pai, Executive Director, Protein Foods and Nutrition Development Association of India (PFNDAI), elaborates, "Chicken contains all the essential amino acids in good proportion, thus making it a rich, complete and wholesome source of protein. Being white meat, it is easy to digest and safe for everyday consumption in moderate amounts."
Protein deficiency has been a cause of concern in our country and availability of safe and hygienic chicken is a challenge. Real Good Chicken makes hygienic, safe and high quality chicken available and affordable to an average Indian, thus alleviating this overall nutritive challenge the country faces today.
Speaking on the occasion, Arabind Das, COO, Godrej Tyson Food Ltd said, "Introducing a pack of chicken at Rs. 48 is yet another idea to brighten the lives of our consumers and our contribution towards improving protein sufficiency of the nation. While inflation has led homemakers to alter their kitchen budgets and forced many families to cut consumption, the range of products under the brand, will not just provide consumers affordable and safe quality chicken but enable them to make protein an integral part of the diet."
Godrej delivers its promise of 'Ideas that make life brighter' across a wide range of products. Real Good Chicken is an integral part of it and the launch of 400gm pack at Rs. 48/- enables millions of household to include chicken in their everyday meal who hitherto considered it a luxury.
ThePoultrySite News Desk