The first day was a joint celebration of the achievement and combined both regions, filling the conference room with over 100 attendees. The agenda embraced a programme of seven well regarded speakers covering a range of key topics which included an update of Aviagen® business activities, R&D today and tomorrow, investments in health and quality, trends in production efficiencies in the US, competitiveness of exporters Brazil, US and EU and a personal review from David Hutchinson of ‘a lifetime with Arbor Acres.’

Day two separated the Asian and Middle East, Africa groups into their own meetings where the agenda focused on important aspects of the market and industry that could assist Arbor Acres customers in the regions. A mix of guest and internal speakers highlighted the region’s developments, opportunities and threats, the intersection of innovation and demand in the future poultry industry, drivers of profitability, KPI’s in the slaughter house, the value of health and quality to the distributor or integrator, importance of data analysis and an analysis of the Arbor Acres broiler performance at leading Asian integrator.

The seminar provided the opportunity to mix at several dinners and evening events together with a tour highlighting the local culture and crafts of Bali.

Dr Moustafa, from MPG, said: "I got a lot of benefit out of the data presented. It was excellent to review the data analysis and trends of the US broiler industry over a 25 year period. The costs associated with downtime between flocks and livability was helpful. Also in our business, staying up with the different rates of progress in breeder and broiler is important."

"I appreciated the chance to see a review of the business by several presenters, particularly the competitor information, business analysis and importantly for our company the technical areas required to maintain performance. Receiving this type of information can help in how we run our business, stated Mr Li Hong-Fa, BAAC.

Mr Li Yong-qing, Dalian Yuanxing, added: "This is my 3rd AAAA meeting and in the North East of China where I’m located we see the competitor and I was pleased to see how our breed performance compares to them. Growth is definitely an advantage which together with the FCR data gives us more confidence and helps us show our people that we can do better."

"The meeting, the programme and the venue were outstanding and matched up well with the camaraderie between Arbor Acres Asia and Arbor Acres Middle East and Africa which made it feel like a family reunion," mused Marc Baribault, Business Manager, Arbor Acres Asia.

"The quality of our speakers and their presentations were supportive and full of the progress made in poultry. An insight into investing in the future delivered by a guest speaker was also well received. I am proud to say it was a very successful meeting and hopefully our customers gained valuable information for future decision making."