Amended regulations to cap brining levels of poultry products are likely to be challenged by the industry, which see the permissible levels of brining in individual poultry portions as inadequate.

BD Live reports that the Department of Agriculture, Forestry and Fisheries’ amendments to proposed regulations allow for a slightly higher brine content in whole birds than was initially put forward - from eight per cent of the product’s weight to 10 per cent.

But the amended rules allow for 15 per cent brining levels of individual poultry portions, well below the industry’s request for 25 per cent.

Adding brine, or a salt solution, to frozen poultry products is a common practice in the industry - with the purpose of tenderising, flavouring and preserving the meat.

But this also adds to the weight of the product, and standard "moisture contents" seem to be between 25 and 30 per cent of the mass of frozen poultry products, according to Vunani Securities analyst, Anthony Clark.

Mr Clark said poultry stocks heavily reliant on individually quick-frozen products and with high injectable rates of brine in their meat "will not be happy with this new regulation".

The stock that would be hardest hit was likely to be Astral Foods, which derived the majority of its revenue from frozen products.

Mr Clark said about 3.8 billion rand (ZAR) of Astral’s revenue in its most recent financial year would now be regulated "by a lower, more onerous, injectable rate".

"I understand that Rainbow and Sovereign Foods can cope and adjust to the new regulation. Astral, given its volumes and proportion of business derived may be a different matter," he said.

South African Poultry Association CEO, Kevin Lovell, told BD Live that the association was still waiting for a mandate from its members "as to whether they are comfortable with the levels for portions, or whether they want us to challenge that".

Additionally, there were a number of technical flaws and loopholes in the regulations, about which the association and industry experts would meet to propose amendments, he said.

Mr Lovell said the industry made low margins on individually quick frozen poultry portions, and the expected price increases as a result of the regulations would impact consumers.

Astral CEO, Chris Schutte, said the company believed the allowable brining level for individual portions under the amended regulations was "not appropriate and will not serve in the best interest of all stakeholders, particularly the consumers of brined chicken".

The regulations would have a detrimental impact on the price and affordability of individually quick frozen products, Mr Schutte said, adding that Astral had also identified "technical flaws".

According to BD Live, Astral said in a statement that while it supported that brining should be regulated, the amended regulations should be challenged by the poultry industry either through the South African Poultry Association or individual.